This business has been
thirty-seven years in the making.
We've been partners in crime since 1982, when Katie was born, so it only made sense that we become business partners, too. But here's how we've grown into our skills, respectively, over the past decade. Scroll over the squares at the bottom for selections of our work.
Katie—a veteran of the magazine industry in Canada—has worked at some of the country’s most iconic brands. She began her career at Chatelaine, where she moved up the ranks from editorial assistant to assistant managing editor, then transitioned into special projects at Rogers Publishing, where she contributed to the company’s stable of titles. She then spent three years as managing editor of Today’s Parent, before taking on the editor-in-chiefship of Walmart Live Better, a custom magazine for Walmart Canada, in early 2015. She considers herself a (relatively) funny writer with a penchant for sarcasm, and she can package up content like no other. She’s also known for being a workflow guru and an eagle-eyed proofreader. In her spare time, she chases her daredevil five-year-old who will climb just about anything (we see stunt-double as a future career path for her), and is forever braiding a Barbie's hair or reenacting scenes from Victorious with her eight-year-old. She does a mean Ariana Grande.
Matt most recently finished an 18-month contract with the renowned Stratford Festival, near London, Ontario, where he was responsible for various projects including merchandise, house programs and social media graphics. Prior to Stratford, he worked at the Kitchener Waterloo Art Gallery
(KWAG), where he was the in-house designer and amateur event photographer. Passionate about the creative process, when Matt’s not working in Adobe CC, he’s thinking about Adobe CC; as a result, he has had his personal work selected by the online apparel collective Threadless, been featured in a coffee-table book called Alternative Movie Posters: Art from the Underground, and was hired to create artwork for an indie film called Forev (this project even occupied a billboard in LA!). In his spare time, he lets his eleven- and nine-year-old daughters talk him into trying things that usually involve making really big messes (like spaghetti tacos for dinner or turning Matt into a human water-balloon target).
A typo to true love: the story of how Katie met her husband (first-person writing, Chatelaine magazine, September 2009)
Chatelaine's 80th anniversary supplement (research, writing and production, May 2008)
Jessalyn Gilsig profile (writing, Chatelaine magazine, December 2010)
Minivan mama (first-person writing, Today's Parent magazine, August 2014)
A look back a thirty years of Today's Parent (research and writing, May 2014)
The royal exes (writing, Maclean's Royal Engagement special interest publication, November 2010)
A history of Chatelaine's Trudeau family coverage (research and writing, Chatelaine, June 2013)
Nostalgia is my frenemy (first-person writing, Today's Parent, March 2016)
Eat by season coast-to-coast produce guide (research and display writing, Canadian Health and Lifestyle, Summer 2015)
Exhibits poster for Emotional Blackmail and Milutin Gubash: Situational Comedy at the Kitchener-Waterloo Art Gallery. Photography and design by Matt.
Forev movie poster comissioned by directors Molly Green & James Leffler. Photography and design by Matt.
Back cover of 2014 souvenir program. Photography and design by Matt.
February 2013 issue (incidentally Katie wrote the copy for this one!)
An interview with Toronto Blue Jay pitcher R.A. Dickey. The feature was accompanied by an illustrated Q&A game for young readers.
Calendar illustration for Today’s Parent (March 2014 issue) highlighting a local maple syrup festival.
Curated by Amanda Cachia, this exhibition explores environmental conservation, destruction and the cacophonous blend of architecture and decay in our technological age. Featuring works by twelve Canadian and international artists including BGL, David Brooks, Dagmara Genda, Rodney Graham, Isabelle Hayeur, Tristram Lansdowne, Maude Leonard-Contant, Lynne Marsh, Lisa Sanditz, Jennifer Steinkamp, T&T and Kate Wilson. Circulated by the Kitchener-Waterloo Art Gallery.
Matt has an ongoing movie poster project, where he makes alternatives to traditional posters. This is his spread in the book Alternative Movie Posters: Film Art from the Underground (Vol 1).
This design is a reimagining of a Vanity Fair cover from the 1900s. Matt has always loved the original design but also wondered what it would look like if it was outer-space themed. This T-shirt, called Miss Universe, is a Threadless print.